Selling something you believe in

Having faith in your ideas is crucial, but it’s only half the battle; persuading others to share (and maybe share with others) your belief is vital.

Throughout my career, I’ve learned that at some point, most successful roles morph into a sales job. You find yourself pitching your vision to a diverse crowd, from potential customers to the media and investors. It’s not just about sharing what you’re doing but inspiring them with your commitment and passion.

Good communication is golden. My tip? Please just keep your thoughts clear and your words simple. Especially when it’s written, it’s a lesson I’ve embraced since I first wrote my first blog post. It’s the only interface you have with the people who only know you from your writing.

Selling something you believe in is exhilarating, a lesson I’ve deeply internalized while building Licenseware. Anyone can improve at sales with practice, even though it often seems like a daunting, elusive skill. It may sound old school but always appreciate the power of showing up in person. Throughout my career, being physically present has opened doors and opportunities that wouldn’t have materialized otherwise.

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Alex Cojocaru

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